I2010
Standards: Influence beyond Europe
Samuel
Warren
IS464-Policy
Ryan
Gunhold
City
University
March
3, 2012
Contents
Executive Summary........................................................................................................................... 3
I2010 Standards Overview................................................................................................................ 3
Impacts on eGovernment................................................................................................................... 4
Impact on Other Businesses............................................................................................................... 6
References........................................................................................................................................ 6
Executive Summary
Standards are a
great resource for organizations that are emerging into their chosen market.
The European Union (EU) took some common standards and decided to act upon
them. The newly christened “i2010” was a grand project to increase revenue,
innovation, jobs, and the collective economies of the EU. While they are often
beneficial from an end-user perspective, they can be very costly and complex to
maintain, as discussed herein. The following outlines some of the key
understandings of how the standards influence, not only eGovernment, but also
businesses directly affected by the standards.
I2010 Standards Overview
Standards are
multifaceted and extremely hard to get right. Most often, standards are created
to rally partners around a common framework, or guiding principle. When larger
groups set standards for other groups to follow, the constant search for
balance comes into play. Forcing one’s set of standards on other groups can be
a dangerous and costly venture. When the European Union (EU) was formed, they
began to assemble collective standards including standards for Internet
technologies. Thus, the newly christened i2010 was created with several goals
to improve the collective Internet technologies. The goal was to make broad and
sweeping technological changes in the European Union by 2010. The governing
body wanted to make ICT (Internet and Communications Technologies) readily
available to every person living in the EU, as well as those outside.
Information and
communication technologies are a powerful driver of growth and employment. A
quarter of EU GDP growth and 40% of productivity growth are due to ICT.
Differences in economic performances between industrialised countries are
largely explained by the level of ICT investment, research, and use, and by the
competitiveness of information society and media industries[1]. ICT services,
skills, media and content are a growing part of the economy and society. (European Commission Digital Agenda, 2005)
There are
positives and negatives to these standards being implemented. While the
standards are implemented, some of the positives include improved user
experience, access to the Internet for all citizens. Another major positive is
the ability within the EU to connect to other services and applications much
more quickly.
The
interconnection can be very good, but it may also be a negative. Unless there
is a clear delineation of applications with security for each, protecting the
systems would be a nightmare. Creating access and interconnection between
applications presents a huge vulnerability. Because information is shared
freely between Internet applications and other technology, such as cellular
phones, an attacker would only need to gain access to one vulnerable system to
gain access to all other connected applications. When determining international
standards such as i2010, one should be aware of the risks and determine the
best course of action to combat the possible loopholes.
Impacts on eGovernment
Along with the standards provided by the European
Commission for Information and Communication Technologies, there has been
significant improvement in how government interacts with its constituents.
Since the beginning of the Internet, there have been proponents that have
pushed its potential. They have pushed as many services as they can online. One
of the first services available was a bulletin board for people to dial into
using their modem. With the invention of DSL, Broadband, and Fiber-Optic based Internet
connections, and tools that can communicate that rapidly, the Internet
exploded. What was once a bulletin board and e-mail landscape has quickly
shifted to eServices, ecommerce, live-video streaming, music transfer, and the
like. It seems only natural that the government, which requires a high level of
communication internally and externally would follow suit. Creating a system
that allows Department of Licensing tasks to be done online or paying taxes online
makes it easier for the consumer and the government to communicate and handle
business. That said, having broadly accepted standards for a group of nations,
as is the case with the European Union (EU), makes it easier for the citizens
of the EU to interact. However, there is a side to setting up this sort of
international standard that is not as good. Managing eGovernment requires an
immense amount of bandwidth and infrastructure. Many of the i2010 standards are
aimed at making infrastructure changes to provide higher broadband connection
speeds, but at what cost? The commission has said that it is investing 11 billion
Euros into this project (European Commission Digital Agenda, 2005), which is equivalent
to roughly $14.51 Billion USD, more than Starbucks’ 2011 total revenue (Starbucks, 2011). Cost is not the only
factor to keep in mind. According to Fenwick and Stimac,
Governance becomes increasingly
complex in a society with a substantial number of daily transactions. This
occurs because the relationship between the number of transactions and the
resulting burden on governance is not proportional. Each transaction imposes its
own burden, which is amplified by many layers of government. (2009)
Essentially, when you take a high rate of online
transactions, which is one of the chief goals of the EU’s i2010 standards (European
Commission Digital Agenda, 2005), and pair it with
multiple layers of government, you get multifariously complex systems with
extremely slow reaction time. The goal of self-service is a noble one; however,
eGovernment needs to be carefully monitored and built so that when the layers
of government stack up, the Internet portion of the government is not an
afterthought.
Impact on Other Businesses
While
the impacts of adding standards to eGovernment may help, especially at an
international level, the impact on businesses is most often negative. When
standards are enforced by any agency in an attempt to make everyone “play
nicely,” the businesses involved frequently have to pay more to keep up. One
key example: PCI compliance for credit and debit cards. Visa started with the
Consumer Information Security Program and the rest of the industry followed
suit. PCI Compliance is now a required task for any organization wishing to transact
on the Internet. While some may say being in compliance with PCI is not a
requirement, think of trying to build an eCommerce platform using only Paypal,
or hand-written checks sent in the mail. The ongoing costs of PCI, too, are not
simply money, but manpower. Internet developers, working in parallel with
Information Security and Network technicians must scan the systems, constantly
keep up with new PCI requirements, and repair any noncompliant issues.
Obviously, with such a potential loss looming, organizations must do everything
within their power to keep in compliance. For some smaller organizations, the
costs may be too much to allow a continued foray on the web.
References
European Commission Digital Agenda. (2005). Communication
from the Commission to the Council, the European Parliament, the European
Economic and Social Committee and the Committee of the Regions - “i2010 – A
European Information Society for growth and employment. Multiple: European
Union.
Europe's Information Society. (2010). i2010
- Digital Single Market. Retrieved from European Commission Digital
Agenda:
http://ec.europa.eu/information_society/newsroom/cf/pillar.cfm?pillar_id=43&pillar=Digital%20Single%20Market
Fenwick, W. J. (2009). The necessity of
egovernment. Santa Clara Computer and High. Technology Law Journal, 25(3),
427-465.
Starbucks. (2011, January 26). Starbucks
Reports Record First Quarter 2011 Results. Retrieved from Starbucks
Corporate Site: http://news.starbucks.com/article_display.cfm?article_id=495
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